Intel Core Ultra – 2D COLLAGE Animation
Dreck Studio brought me on board to help with the design and animation on this amazing crossover between The Wall Street Journal and Intel. Jennie Davis, Creative Director at Dreck explained ‘Our goal was to create an animated campaign for Intel’s new processor that felt fresh, engaging, and still true to the WSJ’s editorial style.’
Creating the style: After experimenting with a number of visual directions, we agreed on a collage approach in line with the Wall Street Journal’s signature style. In creating the style we used a mixture of stock images and textures, and hand created elements, such as the building block spaceships – created from my son’s blocks and photographed by myself! Another easter egg is that some of the hands though out are in fact also mine!
Credits:
Creative Direction: Jennie Davis ( DrecK)
Design & Animation: Emma Rhodes
Animation Support: Jennie Davis, Maria Eugênia Cruz
Audio: Mark Underdown (Underdown Audio)
Tags: explainer animation, collage animation, motion graphics, motion design, corporate animation
Emma Rhodes 